This Article was first published in Allure December 2004 edition and was written by Andy Spade CEO and creative director of Kate Spade and Jack Spade. This is a simplifed version of the full article.
BACK TO BASICS Buy him the essentials: gloves, hats, scarves, underwear , socks or a wallet. It’s better to get a guy something he needs than something he does not want.
EMPOWER HIM Give him lessons, any kind of sports lessons or even a guitar lesson goes well with men.
LET HIM CHOOSEGift Certificates are also a great gift option, you can get them at bookstores, record stores or sporting good stores.
ANALYZE HIM Find out what he wishes he could do if he had the time for it. Then give him the tools to make that wish a reality. Encourage him to do his thing and remember that it’s the gesture that counts not the price tag.
BE PERSONALFind something simple: a robe, dress shirt or belt bucket etc and have it monogrammed. Another great idea is personalized stationary by having it engraved or letter pressed rather than printed. He’ll feel like he’s Cary Grant.
TICKET HIM Theres several options like sports tickets, or travel tickets to some great destination or tickets to his favorite band’s concert.
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