Archive for the ‘Celeb Apprentice’ Category

The teams are pretty easy and its time to bring back a past client Kings Hawaiian, if you remember they were on the last apprentice with a focus on baked goods but this time they are branching out to BBQ sauces.

Task: produce and edit viral videos 15 second spots,  about the new sauces judged on brand integration, viral potential and product appeal. The guest judge was Justine who is a YouTube sensation. the reward was 50 thousand.

Team Arete MenVince Neil, Carson Kresley, Boy George, Jon Lovitz, Matt Iseman, Chael Sonnen and Ricky Williams

Team Prima, Women-Nicole Polizzi, Porsha Williams, Brooke Burke Charvet, Kyle Richards, Laila Ali, Lisa Leslie

Arete Matt Iseman PM WINNERS-Ricky gave an idea of using the bottles for football game cause it gets all star power, and the other video was to Jon a comedy one that  Boy George called it cliché. The other team members dislikes Jon argumentative side but instead of staying put the darn man walks out of the room. not much of a team player. Jon concept made no sense to me and his ego is off the charts. Boy George started complaining to the project manager and got considered a Diva. Carson got hurt tackling Ricky in the video and had to go to the hospital but at least he was a team player. Jon’s video is way overtime at 29 seconds, wanting to take control ignoring everyone’s input and getting into an argument with Vince. The football video turned out great not sure about the other one.

Prima Nicole Snooki PM-poor Nicole was in over her head all the women were tossing out ideas and she was overwhelmed, I liked the idea that nothing distracts the guy from the bbq sauce. So choose two videos real housewives based video and double dipping video. Lisa has issues with being director not wanting to deal with their drama. Porsha was interrupting Lisa’s directing trying to direct herself, every season has those scene stealers and she is this seasons. Nicole didn’t know how to make executive decisions and was indecisive.  The saucy housewives video was incomplete and Kyles idea was changed to Porsha’s concept of them fighting on the floor. The edit isn’t good Lisa missed some shots and its up to Porsha and Nicole to salvage the video, they a bit overboard with the additives.  The judges didn’t look to thrilled with the second video but loved the first video about dipping.

Boardroom Nicole thought she has the support of her team and Lisa gave her honest opinion and Porsha shot back putting the blame on her. The executives loved the use of celebrity and the football idea for the men’s team but disliked the lack of product appeal. They loved the double dipping idea and had viral potential, they hated lack of brand recognition in the housewives video.  Nicole brought Porsha and Lisa back with her. Nicole took fault for the failing of her team and was fired.

Team Arete MenVince Neil, Carson Kresley, Boy George, Jon Lovitz, Eric Dickerson, Matt Iseman, Chael Sonnen and Ricky Williams

Team Prima, Women-Nicole Polizzi, Porsha Williams, Brooke Burke Charvet, Kyle Richards, Laila Ali, Lisa Leslie

Task: Welches Grape Juice teams create a live health segment showcases how they support healthy heart and lifestyle. Judged on audience integration, creativity and best brand showcase. The guest judge was Rocco Dispirito. The winner gets 50 thousand to their charity.

 

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@TVNewsHQ

 

Arete Chanel Sonnen, he picked Ricky has his second in command. their concept will be a healthy health segment for moms. The idea that got them in trouble was having Vince and Boy George do a song to start the segment. Ricky was the only one who hated the idea and Chanel seems to have a ego problem from the start. I personally hated the song and I agreed with Ricky that it was too diverse. Carson was the host who interviewed Matt and Ricky while Chanel was the producer. Things seemed a bit overwhelming too much going well and it might have flowed but there was too much and the product wasn’t featured enough.

Prima Laila Ali Project Manager WINNERS, The women also have a talk show but this time with three co hosts and sharing wine with the audience. The women meet with Rocco as they check out their space and Laila put on a good front, he was concerned that they wouldn’t entertain an audience. Brooke and Kyle are worried there’s not enough humor. Porsha was running the risk of going over the time limit allotted them. The presentation and luckily they interviewed brooke as herself and Lisa interrupted Porsha who was babbling in order to keep the show going to Laila’s cooking and all of the presentation went well.

Boardroom: The girls team all supported Laila all but Lisa who was critical again. The mens team was supportive of their leader too. The executives loved the audience participation and they liked Matt giving the message of healthy heart but they hated how it was disjointed and no focus on lifestyle. Welches loved the integration of content was good and the message of the brand, They liked the cooking segment but disliked the lack of audience participation. Chanel picked Ricky to come in to the boardroom, he shot back saying the project manager should be fired. He brings back Eric and Ricky . Eric was fired saving Chanel at the last minute.

There’s a new version of Celeb Apprentice out with Governor Arnold  as the boss instead of Trump. The show is now on the west coast in LA vs New York and celebs are terminated and taken by plane out. This new version was alright although Arnold lacks Trumps authority and know how in the business world. I know that the show does two tasks an episode but each task will be a blog with me. I’m assuming the reason for extended episodes is a short season.

 

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@VL_Tender

 

Team Arete MenVince Neil, Carson Kresley, Boy George, Jon Lovitz, Eric Dickerson, Matt Iseman, Chael Sonnen and Ricky Williams

Team Prima, Women-Nicole Polizzi, Porsha Williams, Carnie Wilson, Carrie Keagon, Brooke Burke Charvet, Kyle Richards, Laila Ali, Lisa Leslie

Task: create a presentation and experience for Tyra Beauty. teams judged on presentation or knowledge of the product.

Arete The men scored the win with this task because they took the time to learn about the product and they used all of their celebs to help in the presentation having all the guys apply makeup on the model. This approach wowed the judges. Boy George was the Project Manager.

Prima The women lost this task due to not using the famous selves as the models and lack of knowledge of the product. Also their presentation fell apart at the end. Kyle handled decorating,Brooke and Carnie did the presentation etc.

Boardroom: The men won the task and Porsha was asked to bring in two women back with her which were Nicole and Carrie. Carrie was sent home because she didn’t go that extra step and instead just followed orders and didn’t step up where she could have shined.

 

 

Team Arete MenVince Neil, Carson Kresley, Boy George, Jon Lovitz, Eric Dickerson, Matt Iseman, Chael Sonnen and Ricky Williams

Team Prima, Women-Nicole Polizzi, Porsha Williams, Carnie Wilson, Brooke Burke Charvet, Kyle Richards, Laila Ali, Lisa Leslie

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@24hrRock (edited by me)

Task: create a jingle and video of Trident’s Cherish Your Teeth campaign. the teams are judged on campaign integration, entertainment value and creativity. The winning team wins 25,000 reward from their charity and Trident added in another 25,000 making the reward 50 thousand.

Arete : WIN Project Manager Jon Lovitz His idea is rejected by his bad teeth of British by his team mates. Carson have a good idea of life’s little smile of what makes you smile and luckily the PM agreed with that one. Boy George and Vince worked on the jingle. There was tension in the studio as George is a recovering alcoholic and Vince likes to drink and they later got in an argument. The client also was unexpressive with men’s presentation but I liked their video better, it was what the client wanted.

Prima Project Manager Carnie Wilson . Carnie volunteered to help and got forced into being the manager. The women started planning in the car without the other women and decided video concept of a Knockout Smile. Lisa was unsure about the concept of different types of smiles. Porsha Lisa Leila and Nicole went to the gym while Carnie, Kyle, and Brooke went to the studio. The women’s video lacked originality and diversity.  The shots were all sideways in the video, at this Carnie issues a redo of the video.  Everyone but Lisa loved the video. The execs did not look impressed by their commercial.

Boardroom: Lisa showed told her opinion to the judges and not to the team. I’m thinking this will not make her popular with them calling her not a team player. George brought up his issue about drinking in the studio which got Vince riled up telling him not to put his sobriety on everyone else.  Trident loved the men’s message and how leverage celebrity and authentic but they hated the sloppy look to video. Trident loved the video production but they hated the plot which overtook the message. Again the women lost to the men. Carnie brought back Lisa and Nicole with her. She should have brought back Kyle who had the bad video idea but it was lack of participation that landed the women in the boardroom. Lisa let Carnie have it defending the video and placing the blame on her. Carnie was terminated.