Posts Tagged ‘Viral Video’

The teams are pretty easy and its time to bring back a past client Kings Hawaiian, if you remember they were on the last apprentice with a focus on baked goods but this time they are branching out to BBQ sauces.

Task: produce and edit viral videos 15 second spots,  about the new sauces judged on brand integration, viral potential and product appeal. The guest judge was Justine who is a YouTube sensation. the reward was 50 thousand.

Team Arete MenVince Neil, Carson Kresley, Boy George, Jon Lovitz, Matt Iseman, Chael Sonnen and Ricky Williams

Team Prima, Women-Nicole Polizzi, Porsha Williams, Brooke Burke Charvet, Kyle Richards, Laila Ali, Lisa Leslie

Arete Matt Iseman PM WINNERS-Ricky gave an idea of using the bottles for football game cause it gets all star power, and the other video was to Jon a comedy one that  Boy George called it cliché. The other team members dislikes Jon argumentative side but instead of staying put the darn man walks out of the room. not much of a team player. Jon concept made no sense to me and his ego is off the charts. Boy George started complaining to the project manager and got considered a Diva. Carson got hurt tackling Ricky in the video and had to go to the hospital but at least he was a team player. Jon’s video is way overtime at 29 seconds, wanting to take control ignoring everyone’s input and getting into an argument with Vince. The football video turned out great not sure about the other one.

Prima Nicole Snooki PM-poor Nicole was in over her head all the women were tossing out ideas and she was overwhelmed, I liked the idea that nothing distracts the guy from the bbq sauce. So choose two videos real housewives based video and double dipping video. Lisa has issues with being director not wanting to deal with their drama. Porsha was interrupting Lisa’s directing trying to direct herself, every season has those scene stealers and she is this seasons. Nicole didn’t know how to make executive decisions and was indecisive.  The saucy housewives video was incomplete and Kyles idea was changed to Porsha’s concept of them fighting on the floor. The edit isn’t good Lisa missed some shots and its up to Porsha and Nicole to salvage the video, they a bit overboard with the additives.  The judges didn’t look to thrilled with the second video but loved the first video about dipping.

Boardroom Nicole thought she has the support of her team and Lisa gave her honest opinion and Porsha shot back putting the blame on her. The executives loved the use of celebrity and the football idea for the men’s team but disliked the lack of product appeal. They loved the double dipping idea and had viral potential, they hated lack of brand recognition in the housewives video.  Nicole brought Porsha and Lisa back with her. Nicole took fault for the failing of her team and was fired.